The Ultimate (Re)Targeting Fusion
Tired of generic marketing campaigns that fail to engage your customers? Looking for a more personalised approach that yields real results?
It’s time to consider hybrid on-line / off-line marketing approaches to maximise your ROI.
Tired of generic marketing campaigns that fail to engage your customers? Looking for a more personalised approach that yields real results? It’s time to consider hybrid on-line / off-line marketing approaches to maximise your ROI.
Retargeting has become common practice across digital channels, allowing brands to deliver targeted, relevant messages and offers based on a customer's behaviour. But have you considered the value of using your online retargeting data to supercharge your offline marketing with direct mail or packvertising?
Total Retail in conjunction with NaviStone, a provider of web-powered direct mail, conducted a recent survey on Direct Mail across 200 respondents representing a mix of company types (e.g., multichannel retail, CPG, online-only retailer), company sizes, and job functions (with the vast majority being in a marketing leadership role).
The survey revealed that a massive 94% of respondents are currently using direct mail as part of their marketing strategy and seeing greater ROI than online campaigns. However, those who are taking the extra step of integrating customer data collected online with their offline data are seeing even greater returns from their efforts - and this is something any size business can do.
When executed correctly, direct mail is still one of the most effective marketing channels available. In fact, the survey data indicates that the conversion rate and ROI from direct mail outpaces nearly every digital marketing channel, including email, social media, SMS, and display. And direct mail isn't just for targeting an older demographic – 75% of millennials find direct mail (sent separately or with your packvertising) valuable and prefer it over email for receiving promotional content.
With increased ease of access to your online retargeting data, it has never been easier to supercharge your offline marketing efforts.
Discover 10 innovative direct mail and packvertising examples that showcase how online retargeting data can help you achieve higher ROI and customer loyalty. Each example is business-focused, catering to direct mail or package inserts for eCommerce parcels:
- 1Personalised Direct Mail Piece
- 2Relevant Product Recommendations
- 3Dynamic Imagery & Copy
- 4Targeted Offers & Discounts
- 5Customised Direct Mail with Customer's Name
- 6Buyer Journey Messaging
- 7Segmented Campaigns
- 8QR Code Integration
- 9Test & Optimise Messaging
- 10Direct Mail Campaign Tracking
STARTING TIP: Get started by creating 4-6 variations of your marketing piece, selecting the most relevant when tagging direct mail or inserting items in your packaging. Need assistance? We're here to help.
If you're not sending personalised direct mail or segmented packvertising to your prospects and customers, you're missing out on a major opportunity. Work with our team to optimise your campaigns for maximum impact, and start seeing real results today.