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Packvertising 

When you need a sales boost, our wide variety of professional packaging and in the box marketing solutions will enhance your brand in a big way.

Whether it’s labels, sleeves, stickers, postcards, brochures / flyers, vouchers, brandzines, magalogs, swing tags, bottle neckers etc.

We’ve got you covered.

  

What's in the Box, What's on the Box and of course The Box?

Whether your a brick & mortar store, e-commerce or both, having a creative approach to your marketing helps you build your brand and grow your business. 

A huge opportunity for any successful product based business and arguably a service based business say boxing up a welcome pack these days is Packvertising.

Making the un-boxing of a product an event in itself while taking a sustainable approach to packaging and packvertising is proving effective. 

Traditional Online Marketing Is Too Crowded

Wow, how the wheel turns. 

Yesteryear it was the mail box and direct mail,  now the increasingly crowded and can be expensive space is trying to be found online 

Don't get us wrong, it's important to invest in solutions that provide you with a good Return On Marketing Investment (ROMI) and investing in your online marketing is still very important.

Although some of your smarter competitors are waking up to the power of print again and are not only understanding the importance of having a good offline and online marketing strategy, but are now embracing ‘packvertising’ as they understand the power of printed packaging solutions.

Packvertising - your opportunity to outsmart the Big Spenders

It's your opportunity to work smart not just working hard to compete with those competitors who are pouring money into paid advertising and search engine marketing.

Direct Marketing on the Rise

Don't just think of the local real estate companies generic flyer in your mail box, although that still has a place and obviously still works as the smart ones are still using it. 

But think about Direct Marketing in relation to your packaging - what's in your box, what's on your box and the box itself 

Packvertising: Connecting and  Creating relationships  

 Investing in the quality of your packaging not only helps you create a more satisfyinge experience, think of the Unboxing trend, being creative with your packaging enables  you to utilise content marketing / story telling to communicate more and build relationships with your tribe aka client base. 

It's not just the box itself, it's what's on the box and what's in the box. 

Even if you have an existing quantity of boxes on your shelves, think about how labels / stickers can create seasonal opportunities. 

Digital Printed Packvertising the Greener 

A creative approach to your packaging not only helps you build your brand, nurture clients and create sales opportunities it can also reduce your costs.

The use of digital printing in the production of your packaging and in box marketing enables not only any number of designs and personalisation to be supported it can reduce the waste associated with over ordering when compared to analogue technologies.

Plus turnaround times can often be faster, reducing wasted time and opportunity cost.  While shorter runs can be more expensive per unit, you can often eliminate much larger minimum order quantities reducing overall cost and when combined with that you will be more often faster to market than most of your competition, opportunity knocks!

While packaging is necessary in most cases, we must do more to reduce the impact it has on the planet. New technology is revolutionizing the packaging industry and allowing for major environmental and societal changes. Digital printing can reduce supply chain waste by up to 26 percent and can reduce packaging manufacturing costs up to 50 percent" says Jose Gorbea, global head of brands, agencies and sustainability innovation at HP Graphic Arts.

Examples of Packaging + Advertising


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