Working with Brand Guidelines

Having Brand Guidelines puts the power in your promotions

The first and, perhaps the single most important, ingredient for effective advertising is establishing Brand Guidelines.

Brand Guidelines are simply a set of rules created by or for your company that define what needs to be included or excluded from your advertising. These elements consistently identify who you are, making you easily recognisable to your customers and prospects.

Some key items to include in your graphic design guidelines are the standardisation of colours, typography, photography, signage, layout, and the presentation of company values and the “big idea” your company represents. There are many more factors to consider. The challenge is that many companies do not realise the importance of establishing Brand Guidelines. Or, if they understand the concept, they often do not know where to begin.

The best time to establish Brand Guidelines is when you start your business, before you ever open your doors.  But, there is never a bad time to create them if you haven’t already.

The Same Day Printing Creative Team knows how to create and format a complete set of custom branding guidelines for your business.  We can help you improve the effectiveness of your advertising, from business cards to banners, and show you how to ensure compliance with those guidelines throughout your entire business and across all advertising campaigns.

Let us help you make your branding and advertising more effective.  Call today.  We’re here to help you.

To learn more or to receive a quote, give us a call at 1300 663 242 today!