Understanding Shifting in Digital Printing

Understanding Shifting and Alignment in Digital Printing

As your trusted digital printing partner in Australia we are committed to providing exceptional printing services and ensuring you understand possible outcomes so that your prints meet your expectations. In this article, we will delve into the concept of shifting and its impact on alignment in digital printing.

Alignment plays a vital role in achieving precise and visually appealing prints. In the digital printing process, there can be slight movement or shifting during high-speed production. While our machines undergo regular calibration, it's important to acknowledge that even minor shifts can affect the final appearance of your prints. We want to offer guidance to help you minimise any potential alignment issues.

Consider the following tips to optimize alignment in your designs:

1. Keeping a Safe Distance: To ensure essential text or image elements are not compromised during the folding and cutting process, it is advisable to keep them at a safe distance from the edges or folds of your artwork. By providing ample space, we recommend a minimum 5mm for flat items, you can mitigate any potential issues that may arise.
   
   
2. Foil Element Placement: When incorporating foil elements, it is best to avoid strong alignment with CMYK elements or using foil as borders. Foil processing is a separate step, and there may be slight movement during this process. By allowing some separation between foil elements and other design elements, you can achieve a more consistent and visually pleasing result.
   
   

By implementing these considerations in your designs, you can significantly reduce the likelihood of alignment issues affecting the final prints. Our aim is to provide you with exceptional print quality, and these guidelines will help you achieve the best possible results.

Rest assured that we strive for precise alignment, but we also understand that minor shifts can occur in the printing process.

We are committed to your satisfaction and, should misalignment exceed 2mm on any of your prints, we will arrange a reprint for the affected segment of your order.

If you have any further enquiries or require additional information, please do not hesitate to reach out to us. We are here to guide you and ensure your printing journey is successful, resulting in exceptional prints that exceed your expectations.

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