Variable-Data

Printing (VDP)

Create one-to-one Dialogue with Customers through suave use of Variable Data Printing, addresses, images and text elements. Same Day Printing Can help you make it Happen.

What is Variable Data Printing or VDP?

Variable Data Printing or VDP is another one of the most efficient forms of Digital Printing when it comes to producing unique and varying elements in individual prints.

This is made possible by organising the varying artwork and information on a database or external file which is then used as a source when printing. One example would be if you are needing invitation cards with the same basic layout but with a unique QR code for each guest, for this specific need - VDP would be the way to go.

Variable Data Printing is mostly used when marketing directly to potential clients, nurturing the customer-business relationship, invoicing, and applying personalisation on brochures, postcards, or mail campaigns.

Personalised or Variable Data Printing (VDP) at the same speed as any ordinary print job. Available at Same Day Printing.

Whether you need to personalise, sequential number, or sequential barcode, we can apply Variable Data Printing to letters, invites, brochures, stickers and more.

Variable Data Printing Design Ideas

Kicking off with the basics by including your recipient’s name to grab attention
Use a Personalised URL (pURL) for recipient relevancy and tracking
Provide a specific and different offer to each client or prospect
Feature contact information even including a map relevant to the area
Preprint response cards so customers have less to fill out
Target customers based on past purchases

We can help you apply VDP and personalise a large range of different printed solutions to help you tailor your marketing to specific customers from: