How to Supply Your Artwork In The Correct Format
2 COMMON TYPES OF FILES
Raster (jpeg, gif, tiff) (made up of pixels)
Vector (ai, eps, pdf) (made up of paths)
To ensure the best looking print, always aim to provide a Vector file of your logo or image. If you only have a Raster file, aim to provide one at the highest resolution possible.
Sometimes you may have what you think is a Vector file (ai, eps of pdf), however it is just a Raster file placed in a Vector format!
The way to tell if your image is Vector is to use your pdf or image viewer to zoom in on the image. If it stays crisp, its a Vector. If it begins to appear fuzzy, its a Raster.
WHAT IS A VECTORISED FILE?
A Vectorised file is a file with clean crisp corners and smooth curves
that can be produced to any dimensions without compromising
TO ACHIEVE THE BEST QUALITY,
VECTOR FILES ARE THE WAY TO GO!