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Image Resolution: What does 300 DPI really mean, and why does it matter? There are a lot of Do's and Don'ts with image resolutions when it comes to printing, if you are not familiar then you're on the right page.

High Resolution Images (Recommended Resolution for Printing)

At Same Day Printing we reproduce images in print for a range of offline marketing including  

  • brochures,
  • stickers,
  • flyers,
  • wobblers,
  • swing tangs,
  • business card and
  • catalogues etc,
  • The resolution needs to be much higher – ideally around 300 DPI.

So even if the image looks beautifully crisp and clear on screen, and seems to be about the right size.

It still may not be good enough to print in a brochure or advert – and that’s important for the credibility of your brand.

High Res 300dpi Sample - SDP

300 DPI Resolution

Medium Resolution Images

Medium Resolution Images at 200dpi are still look good but not for printing.

We Highly recommended to submit your artwork not lower than 300dpi. 

Please note that higher dpi artwork will also increase the artwork file size and some printing machine may get slow when processing larger file. We can accept up to 1GB artwork file size.

Medium Res Sample - SDP

Less than 200 DPI Resolution

Low Resolution Images

Images or Artwork less than 100 dpi are considered low resolution.

We can actually setup or create artwork for you. just give as a quick call or email us.

lowresolution Sample - SDP

Less than 100 DPI Resolution

What is DPI (Dots Per Inch)?

In the printing field, ‘DPI’ is short for ‘Dots Per Inch’. This value refers to the number of dots which are printed per inch. It is therefore needless to say, the higher the DPI value, the higher the printed dot density, the higher the resolution (‘less pixelated’). Depending on what you are printing, this knowledge might be very useful. Any images, including logos in your artwork need to satisfy a minimum DPI threshold in order for the final print to be majestic. Just because these visuals might look awesome on your laptop does not mean this will be the case once printed. 

  • DPI refers to the number of printed dots contained within one inch of an image printed by a printer.
  • PPI refers to the number of pixels contained within one inch of an image displayed on a computer monitor.


Resolution is the measure of pixels in the display, usually expressed in measurements of width x height. For example a monitor that is 1920 x 1080 is 1920 pixels across and 1080 pixels down.

Higher resolution means more detail. Higher DPI means higher resolution. Resolution is not “size”, but it’s often confused with it because higher resolution images are often bigger, but that doesn’t necessarily have to be the case.


300dpi is standard, sometimes 200 is acceptable but never lower, you may go higher for some situations.

Does the colour mode matter?

Yes, Colour mode is one of the most important decisions you can make when printing.  you can also read

As the DPI increases from left to right, so does the clarity of the image. When printing any visual, it is important to use images with a DPI of 300 or higher to avoid any nasty surprises upon receiving printed artwork.

How can I easily check my artwork’s DPI level?

The easiest way is to use Paint. Open your artwork in Microsoft Paint and then locate  the File > Properties section or simply press Cntrl + E for this artwork.

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