Personalised Printing
“It’s not personal. It’s business.”
The Digital Age has changed the rules of business. If you don’t take advantage of the personalisation tools that have become available through digital technology, you can count on one thing: Your competitors will. And they will eventually turn your clients into theirs.
Why are companies around the world using Personalised Printing?
Companies all around the world are using Personalised Printing (also known as Variable Data Printing) and One-to-One Marketing to refine their marketing approach, driving down long-term spending and improving customer satisfaction and repeat sales. In a nutshell, they are getting a better return on their investment for their marketing spending.
Some of the key, core marketing objectives for which companies are using Personalised Printing include:
- Improved Quality and Increased Quantity of Sales Leads
- Driving Direct Orders
- Improving Traffic Generation
- Gathering More Specific Client Data
- True Loyalty Campaigns
- Client Acquisition, Retention, & Renewal
What is Personalised Printing?
Personalised Printing uses data that you already have about your customers or prospects and places customer-specific text and graphics into a page layout created especially for your project. Each printed version is customised, containing unique information directed at a particular recipient.
Utilising industry leading image personalisation software, Same Day Printing can help you to target your direct marketing campaigns like never before.
Do I need a lot of detail on my contact list to benefit from personalised print run?
No. You’ll be amazed at what we can do with even the most basic data like name and address. Where you do not have a lot of specific information on a contact, we can gain their attention by integrating their name or company name into an image, relevant to your market, that draws interest, inspiration, or intrigue. We can thread the contact’s name throughout the content and even include a map that directs them to your office, store, or event from their location.
While data is important, one of the key benefits of Personalised Printing its ability to integrate response mechanisms that build upon the data you have with each communication.
Why is Personalised Printing and One-to-One Marketing so successful?
With the content of each mail piece addressing each recipient’s specific interests and concerns, you can be sure that, when they see your correspondence, it will be immediately relevant, sparking interest, and increasing response rates. Developing an ongoing conversation with your customers & contacts, personalised marketing helps you:
- Create one-to-one dialogue with your audience
- Cut through the clutter and hold your target’s attention with variable images and customised graphics and messages
- Foster loyal relationships with relevant, personal communications
- Integrate tracking mechanisms in your campaign
- Adjust future messaging and offers based on past results
Personalised direct mail campaigns provide uniquely individualised messages that generate attention, heightened response rates (often over 35%), improved brand recognition, and substantial increases of return on investment.
Why use Same Day Printing?
Gone are the days of wastage and lost opportunity where direct marketing was restricted to printing thousands of the same flyer, possibly personalised with a name and address, and hoping that some of them hit the mark. Working with your data list, Same Day Printing can target your audiences and individualise content and images to align with elements like age, gender, and buying preferences. Standard personalisation elements such as name and address can be used in the traditional way or built upon to further captivate your audience by embedding their names in images or providing a map from their location to the address of your store, office, or event.
With in-house marketing and communication expertise you can feel comfortable that we understand the marketing objectives behind your project.
Personalised marketing has been proven time and time again to provide a much higher return on investment than traditional direct marketing, but it does require more strategic thinking to ensure you get the most from your project.
When running a personalised print campaign with Same Day Printing, you will work with a dedicated account representative who is up to date with what is happening in the marketplace and who can provide feedback and advice as to what is possible and achievable to make the most of your budget.
Image personalisation specialists
With Same Day Printing on your team, personalisation of images is limited only to your imagination. We can do anything from incorporating personal names and numbers on the back of an image of a football jersey to writing a name in “icing” on a photo of a birthday cake, or even appearing to write a name in the sand or sky – all dynamically and on one print run.
Like we said, the options are limitless!
