Personalised Printing

Personalised Printing: One Step Closer to Deeper Connections

In a world where attention is fragmented and consumers are bombarded with generic messages, truly connecting on an individual level can make all the difference. By tailoring every piece of communication to speak directly to each recipient, you’ll capture their attention and spark meaningful engagement.

“It’s not personal. It’s business.”
That old adage no longer holds true in the Digital Age. If you don’t leverage the personalisation tools at your disposal, your competitors likely will—risking your market share and long-term customer loyalty.

Why Are Companies Worldwide Using Personalised Printing?

Also known as Variable Data Printing (VDP) or One-to-One Marketing, personalised printing is revolutionizing marketing strategies. By refining their approach, businesses can reduce long-term costs while improving both customer satisfaction and repeat sales. Some core objectives include:

• Improving Sales Leads – Attract higher-quality leads and generate more prospects.
• Driving Direct Orders – Spark immediate action through targeted offers.
• Boosting Traffic Generation – Increase foot traffic or online visits with custom calls to action.
• Gathering Specific Client Data – Encourage recipients to share more info, improving future targeting.
• Enhancing Loyalty Campaigns – Foster stronger bonds with existing customers for higher retention.
• Reducing Costs & Increasing Profits – Cut waste by targeting only the right audience.

What Is Personalised Printing?

Personalised Printing uses data you already have (e.g., names, addresses, purchase history) to produce unique, customised prints for each recipient. You can vary text, images, maps, or offers—anything that can be swapped out to speak directly to an individual. Each piece is unique and immediately relevant to the person who receives it.

Same Day Printing leverages industry-leading image-personalisation software, enabling you to target your direct marketing campaigns like never before.

Do I need a lot of detail on my contact list to benefit?
Not necessarily. Even basic data like a name and address can be enough to grab attention. Where you lack deep insights, dynamic visuals (e.g., embedding the recipient’s name into an image) can still make a big impact.

Why Is Personalised Printing So Successful?

When your message addresses each recipient’s specific interests and concerns, it feels instantly relevant. That relevance translates to higher open rates, stronger engagement, and more meaningful interactions. By creating an ongoing dialogue with your customers, personalised marketing helps you:

• Cut Through Clutter – Use variable images, graphics, and copy to captivate each recipient.
• Foster Loyalty – Build trust and personal connection through thoughtful, relevant communication.
• Track & Adjust – Integrate unique tracking mechanisms to measure success and refine future campaigns.
• Increase ROI – Response rates can often exceed 35%, driving a higher return on your marketing spend.

Why Use Same Day Printing for Personalised/VDP Printing?

Gone are the days of printing thousands of identical flyers or postcards and hoping they resonate. With Same Day Printing, you can individualise content and images to reflect each recipient’s demographics, buying preferences, or location. This approach reduces waste, boosts response rates, and greatly improves your Return on Marketing Investment (ROMI).

Suitable Products for Personalisation

Personalised VDP can be applied to virtually any offline printed marketing product, including:

• Flyers and Postcards
• Thank You & Greeting Cards
• Brochures
• Vouchers and Coupons
• Books & Brandzines
• Bottle Neckers & Box Sleeves
• Boxes & Drink Coasters
• Coffee Cup Sleeves

…and so much more!

Creating Better ROMI with One-to-One Marketing

1. Segment Your Database
   Don’t just swap out a recipient’s name—segment your audience for truly targeted messaging.
2. Integrate Offline and Online Marketing
   Encourage recipients to visit a dedicated landing page (or use a Personal URL / PURL) featuring their name. Leverage QR codes for easy mobile access and to tie digital touchpoints with print.
3. Offer a Win-Win
   Include a personalised coupon or voucher. Tailor offers based on past purchases, known interests, or annual spend. Consider removing expiration dates to increase redemption.
4. Use Personalised Maps
   If you have a physical store, include a customised map from the recipient’s location to your nearest branch or event venue.
5. Provide an Awesome Customer Experience
   Have a team ready to respond to inquiries your personalised campaign generates. Marketing brings them to the door; sales and service help them walk through it.
6. Follow Up Strategically
   One touchpoint rarely seals the deal. Track who visits your PURL or landing page and follow up with a call, email, or a second direct mail piece. Show genuine interest in their needs.
7. Monitor, Measure, and Manage
   Don’t be “penny wise and pound foolish.” Monitor campaign performance, measure response rates, and manage your approach to continuously improve ROI.

Image Personalisation Specialists

With Same Day Printing on your team, personalising images is limited only by your imagination. Some possibilities include:

• Names on Sports Jerseys – Let recipients see their name on the back of a football or basketball jersey.
• Text in Cake Icing – “Ice” a cake with your recipient’s name, perfect for birthday promotions.
• Words in Sand or Sky – Create a photo that looks like their name is written on a beach or in the clouds.

The options are truly limitless. If you can dream it, we can print it—and each piece can be dynamically personalised in a single print run.

Ready to Elevate Your Marketing?

Personalised Printing has been proven time and time again to yield higher returns than traditional direct marketing. It requires strategic thinking, but the reward—a deeper connection with your audience and improved results—makes it well worth the effort.

When you partner with Same Day Printing, you’ll work with a dedicated account representative who stays up-to-date on the latest trends and techniques, ensuring you get the most from your marketing budget. We understand your objectives and will offer guidance to help you achieve them.

Get in touch today to see how Personalised Printing can transform your next campaign. Let’s make your brand unforgettable—one personalised piece at a time.