7 Tradie Marketing Tips

Let’s be honest: it’s becoming increasingly competitive to be found online. Many businesses are vying for your customers' attention. While investing in online marketing is essential, don’t overlook the power of offline (old-school) marketing tools that your competitors may neglect.

Here are 7 quick tips that won’t necessarily break the bank but will help you generate more leads and build your business.

1. Vehicle Signage

Make your vehicle a mobile billboard! When parked at job sites, your vehicle signage is always working for you. Even if you don’t have a brand-new ute or van, well-designed decals or stickers on your doors or windows can be effective.

2. Uniforms

Branded uniforms aren’t just for retail or fast food workers; they make you a walking billboard! From shirts, vests, hoodies, and caps to shoes (which customers will notice when you take them off at the front door), custom apparel helps you stand out and promotes your brand.

3. Flyers or Cards for Direct Mail Box Marketing (or even door hangers)

Consider targeted direct mail campaigns. Instead of mass distribution, why not flyers , postcards or even door hangers in mailboxes or front doors near your job sites? With digital printing, you can print as few as 50 flyers to start testing and measuring.

4. Magnets and Reusable Stickers (ReStick)

• These are still a cracker even these days. I have my local plumbers on my fridge & on re-stick decals as we speak, however it amazes me how many tradies I have used who don’t offer me a magnet!
• Give a couple to your customer (one for them and one for a friend), pop them in the mail box left and right or even stick some to the rear or side of your vehicle!

5. Door Hangers and Car Hangers

• There will be certain opportunities where you may be able to pop a door hanger on a door or three.
• Remember if you provide a great “No Brainer” offer you will find it will generate results.
• If you want to know a little more, check this article out. (Hang-around-with-door-hangers and Car Hangers)

6. Banners and Flags

• You can either use these if you don’t want to put signage on your vehicle or even better in combination with your vehicle signage.
• Banners and or Flags are a great solution while you are onsite for a short period of time.

7. Corflute Signs

If you are working on a site longer than 1 or 2 days and have the opportunity to pop up a corflute sign, this is great 24 hour drive-by advertising.

It’s a bit like dating, it generally takes more than one date to build a long term relationship. Marketing your business is similar, the more a customer experiences your brand and you the more likely they will be happy to engage you!

I hope that this helps you make this you best year yet!

Remember, even when time is short, don’t miss out on an opportunity to promote your business.

Wishing you all the best for creating and actioning effective and efficient marketing in your business this week and year.