Product Labels That Fit the Way You Sell

The right label depends on more than the artwork. Your product surface, storage conditions, handling, shape, finish and application method all affect which label material will work best.

Choose paper labels for dry goods and packaging, vinyl labels for durability and moisture resistance, or BOPP roll labels for larger product runs and professional roll application.


Which Product Label Material Should I Choose?

Label Type

Best For

Not Ideal For

Paper product labels

Dry goods, jars, boxes, bags, candles, retail packaging, short-term indoor use

Wet areas, refrigeration, heavy handling

Vinyl product labels

Bottles, jars, curved surfaces, moisture exposure, handling, indoor/outdoor use

Products needing roll application

Clear vinyl labels

Glass, clear packaging, windows, premium minimal branding

Designs with full colour coverage / no clear elements

Freezer labels

Cold storage, chilled products, frozen packaging

General paper-style packaging

BOPP roll labels

Larger product runs, bottles, food, cosmetics, jars, machine application

Small quantity orders

Gold & silver BOPP labels

Premium products, cosmetics, candles, gift packaging, beverages

Brands wanting a natural uncoated paper look


Product Labelling Requirements

Product labels often need to do more than look good. Depending on your product category, your label may need to include information such as ingredients, warnings, country of origin, barcode details, business details, batch information or required consumer information.

For Australian product labelling guidance, refer to the Australian Government’s product labelling guidance on business.gov.au. Always check the requirements for your specific product category before printing.


Product Labelling FAQ's

What are product labels?

Product labels are custom printed stickers or roll labels used to brand, identify and decorate products and packaging. They are commonly used on jars, bottles, boxes, bags, candles, cosmetics, food products and retail packaging.
 

What is the best label material for product packaging?

The best label material depends on the product surface, storage conditions and finish you want. Paper labels suit dry goods, boxes, bags and indoor packaging. Vinyl labels are better for moisture, handling and curved surfaces. BOPP roll labels suit larger product runs, bottles, jars, food products and cosmetics.

 

Are paper product labels waterproof?

No. Paper product labels are best for dry goods, boxes, bags, jars and indoor packaging where water resistance is not required. For moisture, refrigeration or outdoor exposure, vinyl or BOPP labels are usually a better option.
 

Can product labels be printed same day?

Paper and Vinyl Labels have same day or express turnaround options when print-ready artwork is supplied and approved before cut-off. Turnaround depends on the label material, quantity, shape, finish and production requirements.
 

What labels should I use for jars and bottles?

For our customers, we generally find they love the vinyl air-release range for hand applications as they can be peeled back and reapplied if they are not straight, and they help to avoid bubbles and creases. For machine application roll labels are usually needed - these are available in bopp, paper, and silver mylar. Some people like the feel of paper labels, but keep in mind while they may be cheaper, they are less forgiving if you apply them wrong, and may require timely cleanup before re-application if you need to remove them. 
 

Can product labels be custom shaped?

Yes. Our full range of product labels are cut to shape based on your order, so whether you need standard shapes such as circles, squares and rectangles, or custom shapes, it can be achieved using our kiss cutting, die cutting or dieless cutting methods to suit the label type and quantity.
 

What is the difference between kiss cut and die cut labels?

Kiss cut labels are cut through the label layer while staying on a backing sheet, making them easy to peel. Die cut labels are cut to the final outer shape. Kiss cut labels are often easier to handle, and the protective backing sheet prevents the edges of the product labels / stickers being damaged.
 

Do you print clear product labels?

Yes. Clear vinyl labels are available for glass, clear packaging and premium minimalist branding. White ink is recommended when the design is sitting on a colour other than white, and you want the colours to stand out rather than blend with the background colour.
 

Do you print candle labels?

Yes. We print candle labels for many brands. Both candle labels and candle warning labels are available. The best material depends on the candle container, finish, handling requirements and whether the label is decorative, instructional or compliance-related. The most popular candle label stocks are matt air-release vinyl labels and paper labels with velvet laminate and foil.
 

Do I need print-ready artwork?

For the fastest turnaround, yes. If you have print-ready artwork, production can start faster. If you need assistance setting up your file, the design team can help, even with emergency turnarounds.
 

Can you print labels for food packaging and sauce jars?

Yes. We love printing labels for food packaging, there is such a diversity in design! The most popular labels in this category for hand application are our sheeted vinyl air release labels.  Where machine application is needed, gloss and matt bopp roll labels are popular - both with and without laminate. 


Same Day Printing Services: Let's make things happen together.

Design & Layout

Crafting visually captivating print materials through meticulous design and layout expertise, transforming concepts into stunning realities.

Dieline Creation

Precision meets innovation in our dieline creation service, sculpting the structural foundation for your packaging with meticulous attention to detail.

Sleeve Fitting

Our sleeve fitting service ensures a seamless and snug fit for your packaging, marrying form and function to elevate your product's presentation.

Consultation

Guiding you through every step of the print process, our consultation service offers personalised insights and expert advice to bring your vision to life with clarity and confidence.

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