Marketing Activity Calendar
Organising your marketing activities? Our Marketing Activity Calendar is sure to spark some creative ideas in your brainstorming session.
In our Blog Article “ Have you got a MAP for your Business? ” Tom discusses the benefits of having a Marketing Activity Plan (MAP) for your business.
One of the core issues we find business people are faced with is what events to base promotions around. So to help you with your quest in creating the perfect MAP for your business we have brought together a series of special-date lists (including state events, public holidays, and major events) to kick start your brainstorming sessions.
Some marketing is better than no marketing, so while you are getting your perfect MAP together, scan through the list below, pick the most appropriate topics to your business and get something started today. Taking an hour to plan today will give you a direct influence over your sales, while regularly refreshed messaging generates customer interest, leading to increased product demand, store traffic and sales – so get started now.
| January | February |
| New Year Celebrations Back to School Australia Day (26 January) January Sales Sydney Festival (NSW) Australian Open Tennis (Melbourne, VIC) Canberra Summernats Car Festival (ACT) Summer | Valentine’s Day (14 February) Chinese New Year Sydney Mardi Gras (NSW) Adelaide Fringe Festival (SA) Perth International Arts Festival (WA) Quicksilver Pro Surfing (Gold Coast, QLD) Summer |
| March | April |
| St Patrick’s Day Australian Grand Prix (Melbourne, VIC) Australian Formula 1 Grand Prix (Melbourne, VIC) Fashion Week (Melbourne, VIC) Labour Day (VIC, WA, TAS) Moomba (VIC) Melbourne Food And Wine Festival (VIC) Clipsal 500 (SA) Academy Awards Autumn | Easter Anzac Day (25 April) Sydney Royal Easter Show (NSW) Tasting Australia Festival (SA) Targa (TAS) Rip Curl Pro Surfing (VIC) Autumn |
| May | June |
| Mother’s Day (2 nd Sunday in May) Labour Day (Qld, NT) Fashion Week (Sydney, NSW) Great Ocean Road Int’l Marathon (VIC) Margaret River Wine Festival (WA) NRL State Of Origin Autumn | End Of Financial Year Stocktake Sale Queen’s Birthday (2nd Monday in June) Wimbledon (Tennis) Winter |
| July | August |
| Christmas In July (Yulefest) Gold Coast Airport Marathon (QLD) American Independence Day (4 July) Bastille Day (14 July) National Tree Day Winter | City To Surf (Sydney, NSW) Fireside Food Festival (Canberra, ACT) Darwin Festival (NT) Winter |
| September | October |
| Father’s Day (1 st Sunday in September) Australian Safari (WA) Floriade (ACT) Brisbane Festival (QLD) Cancer Council Walk To Work Day Australian National Flag Day Spring | Halloween (31 October) Labour Day (NSW, SA, ACT) AFL Grand Final NRL Grand Final Australian Motorcycle Grand Prix (VIC) Gold Coast 600 V8 Carnival (QLD) International Food Festival (Sydney, NSW) Bathurst 1000 (NSW) Melbourne Marathon (VIC) Melbourne International Arts Festival (VIC) Oktoberfest Spring |
| November | December |
| Melbourne Cup (1 st Tuesday in November) Australian Open Golf (NSW) Coolangatta Gold Triathlon (NSW/QLD) Spring | Christmas (25 December) Boxing Day Sales Sydney To Hobart Yacht Race (NSW/TAS) New Year Celebrations Sydney 500 V8 Series (Sydney, NSW) Tasmania Taste Festival (TAS) Summer |
Know of any dates we have missed? Email us and help make this resource more useful.
