Whether you're a small boutique or a large clothing brand, knowing how to create and attach swing tags is crucial for making a lasting impression.

In this guide, we’ll walk you through how to design, make, and attach swing tags to your clothing line, ensuring you get the perfect balance of functionality and style.

What Is a Swing Tag?

A swing tag is a small, often rectangular label attached to clothing or retail products, typically with a string, plastic fastener, or metal pin. They can provide essential information like the brand name, product description, price, size, and care instructions. Beyond functionality, swing tags are an excellent way to showcase your brand’s personality, making them a key part of your retail packaging and product presentation.

Step 1: Design Your Swing Tag

The first step in creating a swing tag is designing it. Your design will reflect your brand, so ensure it aligns with your aesthetic. Here’s what to include in your design:

Brand Name & Logo: This is the most important element. Make sure your logo is clear and visible on the swing tag to enhance brand recognition.

Product Name: Clearly display the product’s name, whether it’s a t-shirt, handbag, or other clothing item. You can also include a brief description.

Price: This is typically placed in a prominent position for easy customer visibility.

Size: Include size information for clothing items (e.g., Small, Medium, Large).

Care Instructions: Let customers know how to care for the product. This might include washing instructions or material care.

Material Information: Mention the materials used to craft the product, such as cotton, wool, or leather.

Barcode or QR Code: This makes inventory management easier and allows customers to quickly scan for more information.

Brand Message or Tagline: Add a personal touch with a tagline or message that reflects your brand’s values or ethos.

You can create your swing tag design using software like Adobe Illustrator, Canva, or Photoshop. These platforms offer easy-to-use templates that will help you get started, even if you're not a professional designer.

Step 2: Choose the Right Material for Your Swing Tags

The material you choose for your swing tag is just as important as the design. It needs to be durable enough to withstand handling in retail environments, while also offering a premium feel if that's the vibe you’re going for.

Cardstock: A sturdy, durable paper that’s easy to print on and can be used for most clothing lines.

Kraft Paper: For a rustic or eco-friendly look, kraft paper is a great option. It gives a more natural, earthy feel to your brand.

Textured Paper: If you’re looking for a luxury touch, consider textured paper or linen paper for a higher-end product.

Recycled Paper: If sustainability is important to your brand, recycled paper can be an excellent choice.

Step 3: Print the Swing Tags

Now that you have your design and material, it’s time to print your swing tags. If you're printing them yourself:

Home Printing: Use a high-quality printer and set it to the correct paper type for your chosen material. Print on thick cardstock or textured paper for a premium feel.

Professional Printing: If you're printing in bulk, a professional printer will ensure consistent results, especially if you want to incorporate features like embossing or foil stamping.

Step 4: Cut the Tags

Once your swing tags are printed, they need to be cut to size.

Hand-Cutting: If you’re working with a small batch, you can use a paper cutter or scissors to trim the tags. Ensure the edges are neat for a polished finish.

Die-Cutting: For intricate designs or a custom shape (such as rounded corners), use a die-cutting machine like Cricut or Sizzix. This will help maintain consistency for larger batches.

Professional Cutting: If you're outsourcing printing, most professional printers offer die-cutting as part of their service.

Step 5: Add Holes for Attachment

Next, create a hole in the swing tag for the string or fastener. Use a hole punch to make the hole at the top of the tag, typically 1/8” or 1/4” in diameter.

Hole Placement: Ensure the hole is positioned at the top or center of the tag, but not too close to the edge to avoid tearing. This allows for easy attachment and prevents any damage to the tag when it’s hung on clothing.

Step 6: Attach the Swing Tags to Your Clothing

Now that your tags are ready, it’s time to attach them to your products. There are several ways to do this:

Cotton or Twine String: This is the most popular and cost-effective method. Simply thread the string through the hole in the tag and tie it securely to a loop or seam on your garment. This method works well for casual clothing lines or eco-friendly brands.

Tagging Gun with Plastic Fasteners: A more professional method, a tagging gun uses a plastic fastener to pierce the tag and garment. This ensures the tag stays attached securely while providing a clean, uniform look.

Safety Pins or Metal Pins: If you want a more artisanal or vintage touch, use safety pins or metal pins to attach the swing tag to clothing. This method adds a unique element to your product presentation.

Ribbon or Thread: For a more luxurious or boutique-style item, use satin ribbon or thread to attach the tag. This can create a beautiful, branded experience for your customers.

Step 7: Optional Finishes

To add extra flair to your swing tags, consider incorporating the following finishes:

Lamination: Laminate your tags for added durability, especially if your products will be frequently handled.

Embossing or Foil Stamping: If you want to elevate your brand’s luxury feel, consider embossing your logo or applying foil stamping for a shiny, eye-catching effect.

Rounded Corners or Custom Edges: Custom cuts like rounded corners or scalloped edges can make your swing tag stand out.

What Size Should Your Swing Tag Be?

Swing tags come in various sizes, and choosing the right one depends on the product and the amount of information you want to display. Here are the most common sizes:

Small: 30mm x 50mm

Medium: 50mm x 70mm

Large: 70mm x 100mm

The size often depends on the design and the amount of information that needs to be included on the tag. You can also opt for custom sizes tailored to your specific needs. Swing tags typically range in size from about 30mm x 30mm to 100mm x 60mm, though the exact dimensions can vary based on the product and brand requirements.

Final Thoughts

Creating and attaching swing tags is a simple yet effective way to elevate your clothing line’s branding and presentation. With the right design, material, and attachment method, you can enhance your product’s appeal and provide essential information to your customers. Whether you're just starting out or looking to refresh your brand, swing tags are an important detail that shouldn't be overlooked.

For a seamless and professional look, invest time in crafting the perfect swing tag. It’s one small step that makes a big impact on your brand’s overall image.