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Marketing Monday.. Be Strong and Be Smart

We receive a lot of calls from existing and prospective clients every week asking about ideas for how they can generate more leads and ultimately grow their businesses. To begin with there is no silver bullet in marketing, generating leads and ultimately sales comes down to two things, working hard and working smart. Working hard […]

Have you got a MAP for your Business?

Alright, what is it that I’m referring to when I say a MAP for your business? Well in this instance MAP is short for a Marketing Activity Plan. Okay, time for honesty, hands up, do you have a MAP for your business this year? If not why not! Why should I have a MAP, I hear you […]

7 Reasons Why Snail Mail Still Works

In business when choosing how to market our products or services we are confronted with so many choices of marketing tools and channels and as a result it can be difficult to know which one/s will deliver the results we desire and need to ensure the continuity of our businesses.What’s even worse, recently in a […]

What do I choose: Online or Offline Marketing?

Are you feeling a little overwhelmed about what to do as a result of the amount of options there seem to be when it comes to direct marketing techniques and opportunities? How do you choose between online or offline? Well let’s try help make your decision a little easier by starting off with, why choose […]

Paperless 2013- Smoke and Mirrors?

Today I’m writing in response to a post on the website Environmental Leader (http://www.environmentalleader.com/2013/01/09/google-is-greenwashing-paper-industry-claims/) and the Paperless 2013 Campaign. I have to say that I 100% support any robust discussion that not only makes us think about the environment but encourages us all to take action. While I’m in business I whole heartedly support proactive […]

Deck the halls, Christmas is fast approaching!

I don’t know about you but I love Christmas time for so many reasons, taking some well-deserved time out to enjoy more of life, spending even more quality time with family and friends, enjoying some good food (and all right the occasional festive drink), decorating the business and the house, sharing the festive season with […]

Go Old School – Part 1

Are your email campaigns getting lost in the electronic crowd that is constantly hitting your clients or prospects inbox? Are the spam police cutting your emails off at the intersection and quarantining your important messages before they get seen? When an email just won’t get through to who you want it to, what do you […]

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