Vector vs Rasterised example-01

2 COMMON TYPES OF FILES

Raster (jpeg, gif, tiff) (made up of pixels)

and

Vector (ai, eps, pdf) (made up of paths)

To ensure the best looking print, always aim to provide a Vector file of your logo or image. If you only have a Raster file, aim to provide one at the highest resolution possible.

Sometimes you may have what you think is a Vector file (ai, eps of pdf), however it is just a Raster file placed in a Vector format!

The way to tell if your image is Vector is to use your pdf or image viewer to zoom in on the image. If it stays crisp, its a Vector. If it begins to appear fuzzy, its a Raster.

WHAT IS A VECTORISED FILE?

A Vectorised file is a file with clean crisp corners and smooth curves
that can be produced to any dimensions without compromising
it’s quality.

TO ACHIEVE THE BEST QUALITY,

VECTOR FILES ARE THE WAY TO GO!