not personal. It’s business.”
The Digital Age has changed the rules of business. If you don’t take advantage of the personalisation tools that have become available through digital technology, you can count on one thing: Your competitors will. And they will eventually turn your clients into theirs.
Think about this. When you see one of your customers at trade show, or a social event, at your office or theirs, or out shopping . . . how do you greet him? You say ‘Hi’ and call him by name, just like you would with one of your best friends. And why wouldn’t he be one of your best friends? Don’t you at least want him to feel that way? He’s your customer!
So why would you not do the same thing when you contact him in print? The only answer to that question is that you didn’t know that you could. Fact is, that until recently, you couldn’t. At least not in any way that was practical or cost effective.
But now it’s not only possible, it’s practical. And we can do it for you!
The really amazing thing is that we can personalise anything that we can print, whether for your entire customer base, or for customers in specific postal codes, or your top 100, or whatever you choose. But variable printing technology goes way beyond text. We can even print variable graphics, making it possible for you to send the same message to all of your customers, but personalised with their own name AND a photo or graphic that means something special to them.
Now you have turned your print collateral into a personal memory for your recipient – your customer – your client – your friend. Plus, studies show that the response and conversion rates for variable, personalised printing is as much as 35% greater than a comparable generic piece, regardless of how well designed it is.
Call us today and let us show you the AMAZING things we can do for you.