In the wrong job? Great creative marketing.

We are constantly looking for fun and creative marketing solutions and in our travels recently online we came across what we think is a wonderful campaign from a German online recruitment website Jobsintown.de.

Apparently this campaign “Life’s Too Short For The Wrong Job” was created way back in 2006 and was aimed at people tired of working in a job that they did not enjoy and encouraged them to find their perfect job. The agency Scholz & Friends, Berlin which came up with the concept and slogan for the campaign “Life’s too short for the wrong job” apparently won a lot of awards and praise for it. We say well done!

We think that this campaign not only looks good, it certainly captures your attention and is a very effective way in getting their message across with a great use of visual images.

As you may know one of the key components in marketing and should be at the core of anything you do to help you achieve greater results is to identify your key customer and understand their pain points and then to provide them with a good solution that helps them to overcome their challenges.

What are your thoughts, do you think this campaign fits the bill and would have yielded the results that Jobsintown.de wanted to achieve?

As the old proverb says, “A picture says 1000 words”, what creative visuals can you use in your business to help you capture your prospects attention?

Take a minute or two to check out the images below from this great campaign for some inspiration.