Anybody can read a newspaper or magazine.
Few understand how to advertise in one.
The same is true for directory listings, trade show guides, and trade magazines. Our experienced Design Team members know the secrets of press advertisement from design to size to placement. We understand that the “right” design in the wrong placement can turn a powerful advert into a wasted effort.
We can help design your press adverts so that readers’ eyes are drawn to your ad first, and make it the one they remember the longest. This is especially important if yours is one of multiple ads on facing pages. Our print design experts can create your advert to attract more reader attention than ads twice the size. That’s a money saver right there.
From eye-path techniques, to use of white space, to linking your advert directly to your website with a QR code, we know how to get the readers’ attention and turn it into action.
Speaking of QR codes, can you even begin to imagine the power of introducing a new product or announcing a sale, especially in black and white newsprint, and having a QR code that any smart phone can scan and take the reader directly to your website where they can find out all they need to know, see perfect graphics, and anything else that you want to use to whet their appetite? It’s not only possible, but we can do it for you, and save you money doing it.
We’re living in an age where every dollar of your advertising budget needs to be spent wisely. We’re here to help you do that, and to help you do it more effectively.